Mathew Cropper

One of the most challenging things to deal with when building products is reluctant consensus. When it happens, it's often brushed aside and ignored, treated as a minor frustration that comes with the job. It's actually an incredibly powerful signal, and one that more PMs should be actively mindful of.

This week I spoke at Product School, sharing my advice for Product Managers who have problems defining their product direction and making decisions, but have struggled to find the time to invest in strategy work. I share what's worked for me, as well as the tools and principles I use to guide me.

Check out my post on the Intercom blog about Mobile Carousels. They're the most versatile and customizable way to reach, engage, and support your customers on mobile.

I'm often asked what new apps I'm playing around with. People think that because I work in mobile, it's going to be something wacky. Sorry to disappoint, but it's usually something straightforward and just really well thought out. Here's one I love at the moment.

When you're building a mobile app you want to prioritise your hard work on the things that give your users the unique value of your product. You want to be adding, improving, and fixing those features. There are lots of third party tools and services you might decide to use so that you're not building everything from scratch. Here I talk about what a mobile SDK is and how you can use one.