Believe it or not, marketers are a clever bunch. They are possibly the best at putting behavioural economics research to use, and never more so is this on my mind than over Christmas and throughout January. The internet, TV, and stores are awash with marketing messages designed to take advantage of my natural biases. Here are five plays, taking advantage of our cognitive biases, that you’ll see everywhere in January. Beware!
Relationship mapping is one of the most powerful techniques I learned in my career. It’s the most effective method I’ve ever come across for making sure that the right people hear my message, and react to it favourably. In this post, learn exactly what it is, why it’s a useful technique for managing your career goals or winning complex deals, and how to do it.
Stress. It makes your heart pound, your breathing quicken and your forehead sweat. But while stress has been made into a public health enemy, new research suggests that stress may only be bad for you if you believe that to be the case. Psychologist Kelly McGonigal urges us to see stress as a positive, and introduces us to an unsung mechanism for stress reduction: reaching out to others.