Hi. I'm Mat. The fun part of my job as a Product guy at Zendesk is that I get to think a lot about customer experience, building great products, and how we work together to do that. Welcome to my blog!
The topic of building developer communities has come up a conspicuous number of times over the last few weeks. People have asked me what we do at Zendesk, or there was the excellent day three keynote at Google Cloud Next 17, or there have been discussions in communities I’m involved with.
Most of the team has taken the last couple of weeks off, enjoying a well deserved break. Maybe your customers have as well. Getting together again is going to be awesome, and there’s going to be a lot of energy. Here’s my post-holiday checklist for making the most of that, channelling it into reconnecting with our shared goals and direction.
Believe it or not, marketers are a clever bunch. They are possibly the best at putting behavioural economics research to use, and never more so is this on my mind than over Christmas and throughout January. The internet, TV, and stores are awash with marketing messages designed to take advantage of my natural biases. Here are five plays, taking advantage of our cognitive biases, that you’ll see everywhere in January. Beware!